Agoda uses OpenText™ technology to accelerate the analysis of billions of data points from all customer journeys, powering continuous, ultra-intelligent website optimization.
Challenge: Enable intelligent, data-driven decision-making through the near-real-time analysis of enormous volumes of data on online customer behavior.
With Analytics Data Platform, Agoda can detect and remove frustrations and inefficiencies in the customer journey, crunching through billions of records in complex join patterns in a matter of seconds. The power of the OpenText solution gives Agoda employees complete freedom to examine complex patterns of user behavior without delay, helping the company constantly enhance its website.
