Ad-Tech vendor YRGLM launches new customer behavior analysis service. OpenText Vertica Analytics Platform analyzes 10 billion pieces of measured data
Conduct audience analysis to measure the effects of advertising by measuring customer behavior.
YRGLM is going on the offensive in the marketing platform industry. Focusing on the marketing platform AD EBiS which enjoys a top share within Japan, it is expanding its measurement and analysis services which increase digital marketing and promotion results.
OpenText™ Vertica™ Analytics Platform has been introduced to 3,500 users worldwide as a column database. Its main feature is its outstanding analysis performance, which is typical of column products. The generic, line oriented, relational database has to read all the subject data during searching, whereas Vertica Analytics Platform pinpoints and reads only the necessary columns. Wasteful processing is eliminated, keeping disk I/O to a minimum, which realizes high-efficiency, high-speed analysis performance.
