OpenText supports rapid data and company growth with flexible license structure and advanced analytics for faster decision-making.
Challenge: Manage explosive data growth and expected company acceleration by expanding the Vertica footprint to increase transaction flexibility.
From soon after its inception in 2010, Simpli.fi has leveraged the OpenText™ Vertica Analytics Platform to empower customer decision making with key metrics such as impressions, clicks, cost, and measurement. The company's growth is reflected in the fact that data grew by 300 percent in two years and has now reached annual levels in the high terabytes. This attracted the attention of a capital investment firm interested in providing the funding required for organic growth initiatives, as well as potential acquisitions.
To deliver performance on high volume localized campaigns, and deep insights into dynamic audiences, the Simpli.fi platform enables marketers to extract value from unstructured data in real-time bidding (RTB) advertising exchanges. Advertisers can target, bid, optimize, and report at the data element level.
