OpenText™ Analytics Database (formerly Vertica) is a powerful tool that helps businesses quickly analyse large amounts of data. It supports real-time analytics and built-in machine learning, making it easier to gain insights and make better decisions. The platform is flexible, working across cloud, on-premises, or hybrid setups, so companies can choose what suits them best while keeping costs low. Its open design allows businesses to analyse data from different sources without needing to move it, speeding up the process and making it more efficient.
Today, we're taking a look over Kristen Mercer's shoulder, CDO at Innovate, to see what insights she gathers from the Vertica-driven AdTech dashboard and what conclusions she can draw from it.
