Cloud-based OpenText™ Vertica™ Analytics Platform underpins most advanced AI retail promotion solution
There is a growing trend for consumers to seek a more personalized service and to engage with companies that truly understand their needs and expectations. SO1 works with leading retailers around the world to provide this. Stephan Visarius, Director Customer Acquisition and Success for SO1, explains: “Our Artificial Intelligence (AI)-based solution delivers precisely this personalized promotion experience through a fully autonomous and self-learning promotion platform that efficiently influences individual purchase decisions. It flexibly adapts to our retail customer’s financial goals, and scales to millions of individual consumers’ needs.”
With thousands of queries stored in the old solution, it was important for SO1 that any transition to a new analytics product be easy. They also wanted a stable and high-performance solution with straightforward management and administration, capable of dealing with large data volumes.
