SparkPost uses OpenText technology to help clients optimize their email marketing campaigns with powerful real-time analytics
Challenge
Differentiate SparkPost’s cloud email by offering clients best-in-class analytics tools for both delivery analysis and campaign optimization.
SparkPost had previous experience of using the OpenText Vertica Analytics Platform in some of its earlier products and knew that OpenText™ Vertica™ offered all the features it needed to deliver real-time analytics across multiple metrics as well as ad hoc drill-down capabilities at massive scale.
