SparkPost needs to process more than 100,000 email events per second, and volumes are growing at approximately 40% per year. To unlock the power of real-time insight for its clients, SparkPost decided to rethink its approach and build a scalable analytics architecture from scratch.
Today, cients interact with the data in Vertica Analytics Platform via a user-friendly web application that makes it easy to monitor key metrics across marketing programs and campaigns, and understand the factors driving engagement, unsubscribes and spam reports. Beyond marketing, the tools also enable technical teams to troubleshoot any issues that are preventing delivery.
