Suunto unlocks fitness coaching market with Big Data project
Suunto required a high-performance database to ingest and analyze massive data volumes created by customers’ coaching solutions and enhance the user experience.
Today, with the help and support of Eficode, Suunto runs the Vertica Analytics Platform to deliver a multichannel experience to users over watches, mobile applications and the movescount.com website.
Users log into the site and they can compare their performance instantly against peers, creating virtual competitions. The company’s database currently contains details about more than a hundred million sports exercise sessions, which it has analyzed to create new value for users.
