Turning Digital Behaviors into Smarter Business Decisions
By Dorit Kaplan, VP of Product and Strategy, BIScience
At BIScience, our mission is simple yet ambitious: to help organizations decode human behavior in the digital world and transform that understanding into faster, smarter, and more confident decisions. In a world of endless data streams, true insight isn’t about volume - it’s about clarity. We connect fragmented digital signals into a comprehensive, reliable picture of consumer behavior, market dynamics, and competitive movement.
That is exactly what we do.
From Digital Noise to Meaningful Intelligence
BIScience operates one of the most sophisticated digital intelligence ecosystems in the market. Our AI-driven platforms capture and analyze real user behavior across the web, mobile, apps, Connected TV (CTV), eCommerce, and emerging AI environments.
We empower organizations to answer the questions that matter most:
- How do consumers move across digital touchpoints, and what motivates them?
- Which campaigns and channels drive growth, and which are wasting spend?
- How are AI tools and platforms being integrated into real-world user habits?
- What are the true drivers of conversion, loyalty, and customer lifetime value?
Our solutions are built on real, opt-in, privacy-compliant data, collected at scale and refined into actionable intelligence.
A Global Panel for Cross-Channel Intelligence
The BIScience unified panel is the largest of its kind, featuring 30 million opt-in users across 120 global markets. This panel spans desktop (PC/Mac), mobile (Android/iOS), tablets, and connected TVs. By continuously expanding our reach, we provide a holistic view of the user journey: Search and web browsing patterns, purchase intent and shopper behavior, advertising exposure and audience engagement, and website traffic and competitive trends.
A Unified Intelligence Layer Across Industries
We deliver specialized solutions built on a unified analytical foundation, solving diverse business challenges with precision:
Advertising Intelligence (AdClarity):
Providing full transparency into digital ad activity. With our ad intelligence platform, brands and agencies gain visibility into competitors’ media strategies, creative mixes, and spending across Display, Video, Social, CTV, and Linear TV.
Behavioral Intelligence
24/7 passive metering that maps real user journeys across devices, identifying intent, engagement, and friction points.
Consumer & Commerce Intelligence
Tracking real online shopping behavior with shopping intelligence data - from product discovery and comparison to conversion, enabling brands to understand demand, pricing dynamics, and category performance with unmatched precision.
AI & Conversational Intelligence
Analyzing how users interact with AI platforms and assistants, uncovering emerging behavior patterns, brand presence, and conversational intent in one of the fastest-growing digital ecosystems.
Across all these domains, our focus is the same: transforming massive, complex datasets into clear, decision-ready intelligence.
Numbers That Matter
- Panel scale: 30M global human panelists, including a dedicated 3.5M Smart TV panel.
- Data depth: 80M+ online journeys and over 50B digital touch points. 4PB of behavioural digital data across 120 global markets.
- Campaign and ad tracking: 160M+, 5B+ ad creatives and 450B+ ad impressions captured and categorized monthly across web, mobile, retail, video, and CTV/OTT,
- Domain reach: 450M domains tracked with continuous analysis of 25M+ advertiser domains.
- Velocity: 500M+ unique signals processed daily, with an average Time-to-Insight of under 10 seconds.
Designed for Scale, Built for Trust
Accuracy and responsibility are the core pillars of BIScience. Our intelligence is fueled by millions of opt-in users globally, operating under a framework of strict compliance with international privacy standards. Supporting everyone from global enterprises to agile innovators, we provide the unique ability to stitch together signals across platforms and devices into a single, unified truth.
The Role of Technology Behind Vision
To deliver high-fidelity intelligence at a global scale, BIScience operates on a data infrastructure designed for extreme resilience and performance. At the heart of this ecosystem is OpenText Vertica, our core analytical engine.
Vertica is far more than a storage layer; it is the high-performance foundation that allows us to ingest, manage, and interpret massive datasets with surgical precision. By leveraging its advanced columnar storage and distributed architecture, we process petabytes of structured and semi-structured data simultaneously.
This technical foundation empowers our teams to:
- Execute Complex Analytics at Speed: We run multi-dimensional queries across billions of rows of behavioral data, returning results in seconds rather than hours.
- Support Real-Time Decisioning: Vertica powers the near-real-time dashboards our clients rely on to track up-to-the-minute market and competitive movements.
- Scale Without Friction: As our global panel grows and data density increases, the platform’s elastic architecture ensures performance remains consistent, regardless of the workload.
The reliability of OpenText Vertica gives our data scientists and engineers the confidence to innovate, whether they are launching new data products or enabling advanced AI-driven analytics. By removing technical bottlenecks, it allows our team to focus on extracting value rather than managing limitations. Ultimately, OpenText Vertica is the critical link in our value chain. It allows us to transform raw, high-velocity signals into the polished, actionable intelligence that defines BIScience, turning global digital scale into tangible business value every single day.
Looking Forward
At BIScience, we believe the future belongs to organizations that can turn data into insight - and insight into action.
By combining rich behavioral data, advanced cross-channel analytics, and a strong technological foundation, we help our partners cut through the noise, see the digital world more clearly, and act more decisively.
That is the value we strive to deliver every day.
Dorit Kaplan,
VP of Product and Strategy, BIScience
